How To Improve Instagram Stories Engagement

Aside from the Feed, Instagram Stories are the most platform to showcase your message to your audience. With its vertical screen at 15 seconds cut-off, it is often tricky to make and display your content on Instagram Stories. it’s also often a priority that Instagram Stories disappear after 24 hours, allowing less time for you to extend your Instagram engagement. during this article, we’ll share a couple of facts that will assist you together with your Instagram Stories engagement.

Why Instagram Stories?

The Story format may be a highly celebrated feature on Instagram, in fact, it’s been emulated in many various social media platforms including Facebook, Pinterest, and LinkedIn. It allows you to post more candid and more current content because the live period of those stories is merely 24 hours. At an equivalent time, you’ll save your Instagram Stories to the spotlight, allowing you to point out off posts featuring your products, Instagram Influencers, and more. Instagram Stories also is an excellent platform where you’ll link your products or take your followers to your site.

Facts about Instagram Stories

How Often do you have to Post Instagram Stories?

Instagram can delay to 100 stories in one account within 24 hours, this enables you to post as many stories as you would like, or as little as you would like. However, when it involves engagement, it’s best to stay your stories to five stories daily. consistent with research by Socialinsider and Wave. video, your Instagram engagement is most optimum with 5 Instagram stories per day to make sure a retention rate of 70%. However, most brands actually post 7 to eight stories a month.

The same research also indicates that the majority of users exit stories after viewing the third story. this provides you a thought of the way to arrange your stories. you would possibly want to stay those that are most vital within the first three stories. Alternatively, this challenges you to form your stories interesting enough within the first three posts to stay people watching.

Is Video Better Than Photos for Instagram Stories?

According to research, this is often mostly true. When studying 64,571 Instagram Stories Ads, Socialinsider, and Wave. video found that video content has lower tap forward and exit rates, meaning that users are more likely to interact with video stories than those of images. However, the split between the 2 isn’t as big. The research shows that 52% of video stories outperform image stories.

However, it’s shown that video stories drive more conversations. More comments or replies are given to Instagram stories with videos, no matter their followers’ number. In terms of Click Through Rate (CTR), video stories advertisements also outperform images with 0.59% CTR as compared to 0.29% of stories.

How Does Follower Count Affect Your Instagram Engagement?

The same study shows that regardless of reach rates, Instagram accounts with a lower number of followers tend to possess less engagement. the very best average reach rate for smaller accounts (under 5,000 followers) is 9.54% while accounts with 100,000 followers only reach a mean of three .92% of followers.

However, the exit rates of smaller accounts tend to be bigger. Smaller brands with under 10,000 followers have a mean exit rate of 6.37% and maybe as high as 7.32%. Comparatively, the typical exit rate of brands with a better number of followers is 4 – 5%.


The Instagram Story may be a potential platform to grow your brand, whether your account may be a commerce business or an influencer account who’d wish to increase engagement and send links of affiliate marketing products. Whatever your purpose is, a high engagement is important to make sure maximum efficacy.

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