YouTube is undoubtedly one of the most effective marketing channels available to any company today. The main reason for this is its reach: With more than 1.9 billion active users per month who watch over a billion hours of videos on the platform every day, the chances of reaching your target groups are good. However, you have to assert yourself in this mass of videos.
Whether you want to tackle your first YouTube video or have already gained experience in YouTube marketing, we’ll show you how to create YouTube videos that will reach your audience and make an impact.
Plan Your YouTube Marketing Strategy
There is a sophisticated strategy behind almost every successful YouTube channel.
If you want to do YouTube marketing successfully, you need to develop a concept. One of the most important considerations here is who you want to target with your videos.
Target Your Audiences :
YouTube marketing is not about what you want to film. The only thing that matters is what interests your target groups. You can make the funniest, greatest YouTube video, but if the content doesn’t appeal to your desired audience, it will only add to your trash.
Focus on the people who will benefit most from your products or offers. What are the problems that concern you? Which of your questions can you answer with a video?
Niche Strategy :
At least as important as the right target group is the added value that you offer with your videos. Your content should be consistent with your company purpose and underline your special expertise. It is especially important for YouTube beginners to define their niche as narrowly as possible. This is the only way you have a chance to appear in the search results between all the videos with thousands of views and likes.
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Make an effort to create consistent content for your YouTube channel
The most successful YouTubers have an overarching theme that runs like a red thread through their channel. Once you have defined your core topic, you can break it down into sub-topics, for which you upload new YouTube videos at regular intervals.
Stay away from topics that have been covered ad nauseam on YouTube – your goal is not to chew old information, but to grab viewers’ attention with new, interesting content.
Basic Equipments To make your Video Perfect
You don’t have to invest thousands of dollars in professional equipment for your first YouTube video. A good smartphone is completely sufficient to get started, because today’s cell phone cameras are really capable. The following tools are also part of the basic equipment for recording a good YouTube video:
In a small, well-insulated room, the microphone on your smartphone may be sufficient, but in most cases you will get better audio quality with an external microphone .
Recording or editing program:
With a program for screen recording , even camera-shy people can create videos for their YouTube channel. Choose your video editing program for YouTube wisely. The right software can save you a lot of time, effort, and headaches.
The right light is critical to the success of your video. With a little know-how, you can skilfully put yourself in the limelight even without expensive studio lights. Check out the TechSmith Blog for practical tips on choosing your light source .
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Important Preparations Before You Record Your YouTube Video
The best YouTube videos do not consist of a haphazard torrent of words, but are well thought out and carefully staged . No matter how you can improvise well – you write a script , before you get down to recording your YouTube videos. Even if it’s just bullet points, a script will keep you from forgetting something or getting too lost on the subject. Always remember: the audience’s attention span is limited. Therefore, make your videos as concise as possible.
A common mistake many YouTube beginners make is that they pay too little attention to their surroundings. Avoid taking pictures in front of a window, as this can often make the picture look blurred or silhouetted. It is better if you position yourself next to or directly opposite a window and thus use the natural incidence of light to your advantage.
Make sure that the environment is clean , both in the recording room and on your desktop if your video contains a screen capture. Position yourself against a calm background. If you don’t have a blank wall, you can drape a large, plain-colored cloth or sheet behind you. Close unnecessary programs and apps on your PC. Anything that distracts from the content of your video should be removed or covered beforehand.
Increase Your YouTube Video’s Visibility (SEO)
It would be nice if it was done with uploading your YouTube video. But you still have to put in a bit of work if you want to guarantee that your target groups will find your work.
Video Length :
The most important ranking factor on YouTube is the so-called “watch time” (playback time). In general, longer videos rank better than shorter ones. That doesn’t mean you have to produce a feature film. Aim for 10 to 15 minutes to get started and monitor how your audience reacts to it.
Use keywords in strategic places to make your video easier to find. Both the title and description of your video should contain important keywords. Don’t forget that you also need to address your target groups. Also, make an effort to mention the most important keywords in the video itself.
The thumbnail is the first impression your audience will get of your video. So make it as appealing as possible. Click-through rate is an important ranking factor on YouTube, so you want to get as many people as possible to click on your video.
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With all of the information we’ve given you in this guide, it’s understandable if you feel a little overwhelmed. Don’t worry: once you’ve dared to get started, the rest will gradually follow. Nobody expects perfection from your first YouTube video.